SEO Mobile Optimization

Mobile Optimization Test | Mobile SEO Techniques | Mobile SEO Google

Flip through the techie’s dictionary, and Mobile search engine optimization (SEO)  is a term which you will constantly come across. And it is that one word, which plays a crucial role in today’s app driven world!

Yes, there are smart phones and mobile apps all around, from pockets to rockets! And so does mobile SEO becomes important.  Recollect those not so good old days, when you first began browsing Facebook and YouTube from your mobile phones and all those glitches. Horrible were those days, right? Thanks to mobile optimization, browsing websites from mobile phones have become a pleasurable experience (Even better than browsing from laptops and PCs).

What is Mobile Search Engine Optimization?

It’s all about website customization (which were designed to be viewed and used from computers) to fit the requirements of mobile phones, including loading time, screen size etc. Optimizing a website for mobile phones have great advantages, which ultimately makes browsing easy and user friendly.

Viewing thing from the website owners’ point of view, mobile optimization prevents visitors (mobile users) from leaving the websites quickly. This increases user engagement, and contributes heavily towards increasing the revenue for website owners.

According to statistics, users mobile contribute towards 56% of the overall traffic to websites.

No wonder, mobile SEO is fast catching up as an important digital strategy for many businesses.

All big players including Facebook, YouTube etc have gone mobile, and the small fishes have started following suite as well. So why should you be left behind, in exploiting the opportunity for your benefit?

And now comes the big question: “How can we suggest you to enhance Mobile search engine optimization”?

Top Five Mobile SEO Best Practices

Check out below, top five Mobile SEO best practices you should be aware of, when it comes to mobile optimization (Be aware that these techniques may vary from business to business. So give a jerk to those brain cells, and strategize on how you can customize them well for your individual business):

Quick and swift wins the race: It won’t be much of a surprise, when we say that people will make a quick walkout from your website, if the loading speed is just good enough to beat a snail. Mobile users won’t have the patience to wait for ages, until the page loads. Neither will they have the time to waste in one particular website, when there are thousands of other websites, which can offer them the thing they are looking for.

So make sure that your mobile site is considerate towards user limitations, such as computing power, internet speed, battery life, lack of time etc. Optimize your website in such a way that it’s quick and swift in delivering what the users are looking for, without compromising on the quality. If you compromise on quality to increase loading speed, it might put off the users. After all, visual and sensory aesthetics are also important!

Psst…to ensure that your website is on par with the hare in the race, you can try reducing image sizes and video quality. You can also give quality options for downloadable content. This will help users choose the type of quality they want, according to their internet and device speed.

Guest is god, and so is each visitor to website owners. So the focus must be on providing a mind blowing browsing experience to them, that is, if you want to increase your web traffic.

Apart from the user point of view, such a move can also benefit website owners from the SEO  aspect, since it will convince the search engines that you are worth a good ranking since you offer good user experience in terms of clean URL’s, swift navigation etc.A good way to begin would be to perform a quality audit of your website and correct any glitches or errors that might interfere with easy navigation of your web pages.

Next, you would want to format the content in such a manner that, it is easy to read in normal zoom. Also make sure that all the info is properly stacked in the right places, to avoid confusion for the visitors. Another thing to remember is that it’s convenient for mobile users to scroll vertically…so work on the page design accordingly.

Oops…butter fingers! No one would find it amusing to click on the wrong button time and again and waste time, waiting for the right page to load again. So instruct the web designers to keep the buttons and icons large, so that people with all finger sizes can ‘get it in the first click’!

And if you are having forms in your website, keep them short and crisp, so that users won’t have to waste their precious time, filling unnecessary information

Slaughter those black sheeps: And don’t worry, you can do it without any bloodshed. Remove any element which is obsolete, and would be a hindrance while optimizing your website. Few examples are Adobe Flash Player, Plug-Ins, Pop-Ups etc.

Local searches contribute heavily to a large portion of mobile traffic. So it wouldn’t be a good idea to ignore this aspect, while optimizing your website for mobile devices. Just go on and enhance all those aspects in your website, which can target’ local search’ users. From the SEO point of view, research and fit in relevant keywords and information in content, contact page, metadata etc. so that your website can get hooked in all relevant local search results.

You can additionally be a part of local community pages. This will help your website with the ‘link-building part’ along with making it appear credible among local visitors.

And, as always take professional help from a good SEO company to achieve quality results, after all we are the Best SEO Company in the World

Partner with deardesk if you don't have time to learn and implement best SEO strategies

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